Here is a great round of transmedia storytelling examples over the past several weeks. Read More >>
Procter & Gamble’s involvement in owned media reaches back to its involvement in soap operas. Is Man of the House the consumer packaged goods giant’s digital equivalent? It remains to be seen. But in “As the Web Turns,” The New York Times details P&G’s latest owned media effort.
Owned media’s come a long way in recent years increasing the production value and content quality. Dave Knox walks through the importance and potential of owned media in this Slideshare deck.
Is your consumer off the grid? More and more it’s possible for consumers to sate their voracious appetite for media, including music, games, movies, TV and other entertainment, with just a smartphone and a laptop. Read More »
Content production will continue to be important to consumers because everyone loves to be entertained, but how they consume that content is changing very quickly. While all of this is happening, traditional media companies seem to be hoping this behavior will go away. It won’t. Read More »
How fast is the rate of change? Well in the case of e-books overtaking hardcover sales at Amazon, a scant 30 months. Read More »
Content is no longer locked into place.Technology has taken content and turned it upside down. Content created by brands was once locked to the medium. Read More »
Empower folks are self-confessed media agnostics. As a result, we spend a lot of time tracking and discussing how digital is becoming a thread throughout all media channels. When this discussion turns to the news media, Twitter usually becomes part of the focus. Read More »
To integrate across media, marketers must be more flexible about how content, consumers and technology connect with a brand. Read More »
Pick a side, we’re at war…a war for content! The contenders: the content providers (ABC, CBS & NBC) vs. the content “thief” (Google TV). Read More »
Conde Nast’s recent news that it’s dusting off Gourmet and reinventing the shelved title as a mobile app is just one of many signs that print publishers are embracing digital as part of their offering and positioning themselves for a multi-platform future. Read More »
